London

London Property Market Overview

The London property market has long been a global investment hotspot, attracting large numbers of buyers from within the UK and overseas. London has consistently led and influenced the UK housing market and has shown significant resilience and strength over the past decade and more, emerging from the recent financial turmoil with renewed vigour and fight.

With transport infrastructure improvements in recent years and more on the way, commuting into London is faster and easier than ever, meaning that many of the surrounding areas are home to rising numbers of residents seeking to make their fortune in London while living outside of the city itself.

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Why London Areas?

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Investments planned for commuter town, Luton, boosting house price growth
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Property price growth in commuter town, Basingstoke, over the past 20 years
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Regeneration project in commuter town, Bracknell, has seen huge growth
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Regeneration project in commuter town, Slough, which has experienced rapid growth

London is a leading global city and is the world’s largest financial centre. It has the largest city GDP in Europe and is home to the headquarters of more than 100 of Europe’s 500 largest companies.

London Post Brexit & COVID-19

Despite the recently stagnant market due to Brexit and the COVID-19 pandemic, the average house price in London is 52% higher than at the peak in 2007. This is due to a continued lack of supply and shortage of housing. Although rental yields may be considerably lower than in many other parts of the UK, house prices remain resilient. We believe London represents an excellent and sound investment for those who are investing long term.

Rise of the commuter belt, surrounding London towns:

Steep prices and the associated high levels of stamp duty tax in central London mean that investors have been primarily focusing on commuter belt towns outside of the English capital in recent years. These areas serve professionals seeking more affordable properties, from which they can access London easily by train.

Savvy buy-to-let investors are taking advantage of record low interest rates and focusing on high growth areas such as Croydon, Reading, Slough, Essex, Bracknell, Milton Keynes and Luton, where prices are going up rapidly as result.